Amazon PPC Virtual Assistant

An Amazon PPC virtual assistant will help in various tasks, including your online store on Amazon to become visible to large audience with an effective PPC ad campaign. They know how to find the best keyword in product listing, optimize, and set up the campaign.

Even if you are new to this, the VA will also set up your seller ad account on Amazon and provide everything you need.

Here is a detailed description of how a virtual assistant for Amazon PPC helps Amazon merchandisers or sellers.

Amazon PPC Keyword Research & Optimization

Identify the most effective keywords for your products. Find all the best, highly searched keywords in your product listings to capture different stages of the purchase funnel.

The success of Amazon’s PPC campaign depends on two core elements: the target audience and keyword research. This combination effectively captures buyers at different stages of the purchase funnel.

Based on consumer behavior, the VA decides which audience to target. So the product can reach the maximum number of buyers on Amazon.

Once the audience is defined, the PPC VA researches and identifies the most effective, highly searched keywords in your listing. Here is what an Amazon PPC does,

Audience Creation

• Research and develop buyer personas.
• Product sourcing.
• Target your audience.
• Segment audiences to tailor messaging and budget allocation effectively.
• They consider demographics, interests, buying behaviors, gender or age group, location, and operating devices like mobile phones, desktops, laptops, or tablets.

Amazon PPC Keyword Research

• Analyze keyword search volume, competition, competitor listings, and relevancy.
• Find keywords with high conversion rates and low ACOS.
• Identify high-competition and easy-to-rank keywords.
• High-intent keywords that potential buyers use, including brand-specific terms, product-related phrases, and long-tail keywords.
• Brainstorm relevant terms.
• Use Amazon’s search bar and search terms reports.
• Prioritize relevancy and performance metrics.
• Focus on long-tail keywords.
• Organize keywords by match types.
• Use keyword research tools and advanced tools and techniques.
• Set custom bids on each keyword.
• Break down manual targeting into keyword and product targeting.

Amazon PPC Keyword Optimization

• Incorporate a mix of short-tail and long-tail keywords to capture different buyer intents.
• Organize Keywords by Match Type.
  • Broad Match (Use broad match keywords to capture a wider audience)
  • Phrase Match (Narrow down with phrase match keywords to reach shoppers searching with a particular order of words)
  • Exact Match (Target exact match keywords for high-intent shoppers with precise search terms)
• Identify keywords that perform well while lowering or removing poorly performing ones.
• Utilize Negative Keywords and add irrelevant or low-converting keywords as negative keywords.
• Update keywords to align with seasonal trends, holidays, or specific shopping events.
• Keep track of trending keywords in your category.

Amazon PPC Campaign Creation & Management

Amazon sellers, mostly, when hiring an Amazon PPC VA, delegate tasks starting from campaign setup to apply bidding strategies and all. This undoubtedly reduces the work pressure, and you can focus on expanding your e-commerce business. Check the core responsibilities your virtual assistant can do for you,

Campaign Setup

• Create an Amazon Seller Central or Vendor Central Account.
  • For Sellers, sign up through Amazon Seller Central.
  • For Vendors, set up through Amazon Vendor Central.
• Log in to Amazon Advertising Console & connect your ad account to your Seller or Vendor Central account.
• Set Up payment information in the Advertising Console.
• Define Your Campaign Objectives (increase sales revenue, boost product visibility, launch new products).
• Choose the right Ad type,
  • Sponsored Products( Ads that promote individual listings in search results and product pages, ideal for driving conversions)
  • Sponsored Brands( Ads with a custom headline and logo that appear in search results, suitable for building brand awareness)
  • Sponsored Display( Retargeting ads that display on Amazon and off-Amazon websites, effective for re-engaging potential buyers)
  • Amazon Video Ads.
• Select targeting type: automatic targeting or manual targeting.
• Select the right products to advertise. Set up ads targeting specific ASINs.
• Segment campaigns by product category.
• Create compelling Ad content and ad copy (for Sponsored Brands), and add meaningful headlines and calls to action.
• Choose between fixed bids, dynamic bids (down only), or dynamic bids (up and down) depending on your goals.

Campaign Optimization

• Increase Bids on High-Performing Keywords.
• Lower Bids on Low-Performing Keywords.
• Monitor placement and adjust bids by placement.
• Refine keywords regularly.
• Experiment with new, relevant keywords to capture additional traffic, including long-tail keywords for niche searches.
• Optimize product listings and ensure product titles, descriptions, bullet points, and images are optimized for relevance and appeal.
• Check performance for top-of-search placements, rest of search, and product pages.

Campaign Reporting

• Search term report.
• Placement report.
• Campaign report.

Budget Management

Your Amazon PPC expert VA will also help with budget management, but for that, pre-inform the VA about your campaign budget. Is the budget fixed or flexible? Also, let the VA know about the bid optimization schedule or how to optimize it if you have any specific needs.

In general, the VA, regarding budget management and bid strategy, handles these Amazon sponsored Ads management services,