Marketing Strategy

Is Content Marketing Inbound or Outbound Marketing? The answer is, undoubtedly, content marketing is inbound marketing. But why the confusion then arises? Statistics show that 73% of B2B and 70% of B2C marketers implement content marketing in their marketing strategy, which in return generates 3 times more leads than traditional marketing. This […]

For 91% of marketers, the crucial business goal is lead generation, while 60% of them assume inbound marketing is the best strategy to generate high-potential leads. So, what is a better term than Inbound Lead Qualification for generating high leads with reliable results? Many marketers have been using this effective strategy for years […]

 Event marketing is a powerful and effective marketing strategy for driving brand awareness. Primarily, What is an inbound marketing event? An inbound marketing event is an event-based marketing approach. Marketers focus on the inbound marketing event strategy to promote their brand, product, or services in real-time customer engagement. The goal […]

SEO and inbound marketing are two powerful approaches to digital marketing that, when aligned together, bring the most success out of any business. SEO is like fueling an inbound marketing engine. 68% of users’ online experiences start with a search engine, so you can think how inseparable is inbound marketing […]