Proven Real Estate Lead Generation Strategies

Let’s be honest, finding quality real estate leads can sometimes feel like chasing unicorns, right? You might get a few nibbles here and there but turning those into genuine clients is another whole story.

We have you covered! Here are seven proven strategies that can help you bring in leads who are genuinely interested in buying or selling a home.

Digital Marketing Strategies for Real Estate Leads

What worked last year might not cut it today, so staying ahead of your game is the fulcrum. The good news is that you don’t have to reinvent the wheel; you will only have to tweak your approaches and see what works best for you.

Grab your coffee and dig into our real estate marketing strategies!

Optimize Your Google Business Profile for Local Visibility

Spreading the word about your business is not always easy. With your Google Business Profile you can reach a significantly wider audience in less time and focus on your customers.

A well-optimized business profile will help your real estate business appear more prominently in search results and Google Maps when clients look for your realtors in your area. With the added exposure of your contact details, operational hours and directions will result in more inquiries and potential clients. Setting up your Google Business Profile is a very straightforward process.

• Sign Into Your Google Account
• Go To The Google Business Profile Site
• Enter Your Business Name
• Choose The Right Business Category
• Add Your Location
• Provide Contact Details
• Verify Your Business
• Customize and Optimize Your Profile
• Maintain and Monitor Your Profile

Create Evergreen Content to Attract Long-Term Leads

Evergreen content is detail-oriented and creative postings on blogs, FAQs, snippets on social media, podcasts and vlogs. This particular content never goes out of fad, shows up in internet searches and keeps delivering you high value even long after being published. Just as the name suggests, these contents discuss timeless topics that stay relevant over a longer time period.

Publishing evergreen content in a real estate marketing strategy helps your target audience find you at all times and creates depth and weight to establish your brand.

Here are some actionable steps on how to use functional content to drive traffic.

• Promote It– Property managers or real estate virtual assistants use multiple social media channels and email campaigns to drive traffic to the content by using engaging visuals and compelling captions.
• Keep It Updated– After making significant updates and promoting the content again to showcase its renewed value, you should also periodically review your content to check for accuracy and relevance.
• Repurpose It– Diversify how you present your content to reach different segments of your audience. Use an array of content such as videos, infographics and downloadable guides to keep your niche interested.
• Revamp It – The longevity of the evergreen content doesn’t just come from the timelessness of the topic but also a consistent effort to maintain and adapt to the changes. A format shift or a fresh presentation can always do the trick.

Offer High-Value Lead Magnets to Capture Contact Info

The threshold to create competent lead magnets is to offer something of value to your target audience in exchange for their contact information. The value you offer can be in the form of a free e-book, webinar or a discount. One of the most important things to keep in mind is that your offer has to offer value to your target audience while addressing their specific problem or requirement.

You need to align your lead magnets with the needs of your target audience and promote them through the right channels and you will see the advancements in your lead generation efforts.

• Assess Your Target Audience
• Develop Targeted Lead Magnets
• Design Conversion-Optimized Landing Pages
• Implement a Multi-Channel Promotion Strategy
• Monitor and Analyze Performance
• Nurture Captured Leads

Build Trust with Authentic Client Video Testimonials

Online reviews and testimonials are usually the first impression for most clients. Constantly providing outstanding service is the primary answer to how to build trust and a strong reputation. Every interaction with the clients should portray professionalism, expertise and dedication.

You want clients who have a positive and memorable experience working with you, people who are willing and comfortable sharing their story on camera. Ideally, you should ask for a video testimonial as soon as you close the deal, while the client is still excited and obliged.

When prospects see a positive review from past customers, they are more likely to trust you and initiate an engagement with your business. Here are some of the reasons why testimonials have a great impact.

• They build instant credibility.
• They showcase your client service in a relevant and real way.
• They help prospects visualize success by working with you
• They can be repurposed across every marketing channel.

Run Targeted Social Media Ads to Stay Top of Mind

What started as a space for connection and entertainment is now where customers discover brands, research products and make purchase decisions. Every scroll, tap and share presents a new opportunity for you to engage with your audience and substantial results.

With 2.8 billion users on social media (37% of the world’s population), it’s a marketing opportunity that every business should take advantage of.  You can achieve effective results by combining strategies with social media, generating leads to keep you at the top.

• Build a Strong and Consistent Brand Presence
• Engage with your Audience
• Targeted Advertising
• Leverage User-Generated Content
• Stay Consistent and Adapt

Leverage SEO to Rank Higher for Real Estate Keywords

A well-thought-out SEO strategy advances rankings and positions your brand at every stage of the buyer’s journey. Real Estate keywords are always evolving because they are always being impacted by local factors.

Selecting the appropriate keyword makes it easier for potential clients to discover your website when conducting online research. Securing a top position in search results amplifies your online presence and fosters trust among prospective clients.

Some of the best SEO practices for real estate businesses are:

• Adopt AI For Smarter Content Creation
• Local and Intent-Based Targeting
• Technical and AI Search Optimization
• Authority Building With Digital PR
• Engaging Features and Long-Form Content
• Data-Driven SEO Performance Management

Form Strategic Referral Partnerships with Local Businesses

As a realtor, you interact with a lot of people on a daily basis which includes other real estate professionals, mortgage brokers and home inspectors. Building strong relationships with these referral partners is a great way to generate leads, as they may refer clients or collaborate with you.

Here are some of the top advantages for your real estate business to unlock by partnering with local businesses:

• Expanded Customer Base
• Enhanced Credibility and Trust
• Cost-Effective Marketing
• Stronger Community Ties
• Service Deversification and Expansion

Conclusion

Whether you’re a seasoned realtor or new to the industry, the methods mentioned in this article will help you build a sustainable pipeline of prospects and long-term clients. Lead generation is about finding creative and meaningful ways to connect with people. Whether it’s through an Instagram reel or e neighbourhood spotlight, there’s always a new door waiting to be opened!

FAQs

What is the Most Cost-effective Real Estate Lead Generation Method?

The most cost-effective lead generation method is content marketing, specifically using an online presence and creating high-value content.

How Long Does It Take for Real Estate Lead Generation to Work?

Real estate lead generation is not an instant process. It usually varies from a few weeks to several months.

Are Online Leads Better Than Offline Leads?

Neither is better than the other, singlehandedly. The best approach is the combination of the two, where they complement each other’s strengths and weaknesses.