Top Effective Social Networking Sites for Real Estate Professionals
Social media is essential in expanding businesses these days, specifically for real estate enterprises. In fact, the majority of homes are advertised online.
Thus, it is essential that as a real estate professional, you ensure you market and advertise homes for sale on top social media sites. These steps will not only help you gain more potential buyers but also build a solid brand name and identity for yourself.
But before you can begin, the two big questions are how these social networking sites become effective and which sites you should choose. Here, we will be answering both! Read on.
What's Inside
How Do Social Networking Sites Become Effective?
There are multiple reasons behind the prominence of social media marketing in the business world today. Statistics say that 72% of companies utilize social media data to make informed business decisions. If you look at all the successful real estate enterprises, one common aspect will be a solid social media strategy!
Without impactful social media and networking sites, your marketing plans will be incomplete. Additionally, these metrics become even more essential when we talk about social media for real estate.
Here are some of the essential features of social networking sites that make them vital for your marketing plan.
Socialize with New Groups
Social media and networking sites are connecting people like never before. Previously, sales and marketing were restricted to in-person or telephonic conversations, social media has broken barriers.
Now, people can view listings and properties for another country in the comfort of their homes. That is the power of social media!
Reduce Marketing Cost
Social media and networking sites come under cost-effective marketing strategies because you spend much less on its commercialization and production. The cost of establishing a brand on social media is inexpensive.
All you need is a creative mind that produces content that can highlight the brand, service, and the company.
Creating a Strong Brand Image
Building a brand identity is necessary if you wish to prevail in the competitive real estate market. And what better than social media to do so?
Chief marketing managers from around the globe have agreed that a strong social media presence is necessary to build an impact on your customers.
SEO at it’s Best
Social media may not have any direct impact on your SEO. However, it can do a lot from the sidelines. By increasing your brand visibility and getting potential customers curious, it can help increase your click through rates exponentially.
Brand’s socials bring in new traffic and can improve SEO ranking signals.
Elevating the Target Audience
Social media advertising has been multiplying rapidly compared to other forms of marketing. Facebook Ads was launched in 2005 but reached 9.16 B ad revenue in the first quarter of 2017.
This speaks of the increasing popularity of social media and how being on these sites will increase your audience.
Top Effective Social Networking Sites For Real Estate Professionals
Here are the 8 top social networking sites for businesses today, along with some essential pointers about them for you.
- As per Omnicore Agency, Facebook has more than 190 million active monthly U.S. users
- More than half of the entire social media usage in the States is through Facebook
- About 79% of American Facebook users are between the age group of 30 to 49
If you aim to start with one social networking site for your real estate business, Facebook should be your target. The age demographics will work for your average buyer/seller age range, quick posts, and you can easily engage with real estate leads. Facebook is the most used social networking for real estate professionals in the world.
- Twitter has over 353 million monthly active users, which rose from 54 million in 2010
- The platform brought in USD 3.72 billion in revenue in 2020
- It is the most popular among users in the age group between 25 to 34 years
Twitter works well for all your new business leads in the real estate industry, allowing you to be in touch with industry trends. You can connect with peers, answer common questions and work on your professional development through Twitter chats.
Moreover, Twitter also drives traffic to open houses and listings, which will be helpful in the selling process.
- There are about 180 million LinkedIn users in the USA
- About 70% of all U.S. adults have LinkedIn accounts
A LinkedIn account equates to a professional presence! It is often called a business social media site, which allows you to connect with crucial business leaders in your community that can refer you to many leads. You can also get in touch with potential buyers directly through the LinkedIn platform.
The vitality of LinkedIn lies in the fact that a business presence on the platform indicates a more serious, result- oriented image which is a must for building B2B contacts.
- 37% of American adults are active on Instagram
- There are about 120 million active Instagram users in the USA
Instagram allows you to post short videos and images online. Due to the visual nature of the site, you can easily showcase the real estate listings by sharing photos and videos.
Furthermore, you can gain many followers and potential buyers by posting high-quality content on Instagram and being active. The essential things to keep in mind are that you must be consistent, use hashtags, create visual consistency, and always focus on your particular markets. Ensuring these factors will solidify your presence.
TikTok
- There are 80 million monthly active users of TikTok in the USA
- About 37.3 million of these users belong to the Generation Z
TikTok has been generating a lot of buzz in the USA and worldwide. Even though the platform was started for young people, it is quickly growing into a professional space.
You can use TikTok to connect with agents, understand the tips and tricks of the trade and even show off the fantastic real estate properties. All you need to do is create videos to drive organic growth on the application – brand challenges or even BTS videos work.
- Pinterest has a viewership of 98 million users in the United States of America
- It ranks as the fourth most popular social media site in the U.S.
Pinterest is indeed a real estate social networking platform where agents are allowed to share their listings and photographs with accurate estate-related information. It uses visuals to create an impact.
Some tips to escalate your business on Pinterest would be to create free pins, you can also choose from varied formats from video, images and product pins. The best way to start is to have your own budget and utilize some automatic bidding tools.
NextDoor
- The annual revenue of NextDoor is USD 100 to USD 500 million
- 13% of adults use NextDoor in the U.S.
The majority of real estate agents will find their target audience on the NextDoor app. Since 74% of the app members are homeowners, over 25% of conversations are based on real estate. Unlike other sites, 100% of users are real people with verified backgrounds and addresses.
Moreover, NextDoor Ads are rather simple and is considered to be a hyper-local advertising solution that will aid business growth in the most significant areas. You can also communicate directly with leads through NextDoor.
YouTube
- Second most visited website after Google
- About 1 billion hours of YouTube videos are watched daily as per YouTube Press
It is a solid networking site option for real estate agents. Because of the prominence of video content in real estate marketing, the impact created by a YouTube channel will be immense.
YouTube one of the most effective social networking sites. It will be a great way to enhance the brand awareness, better site traffic generation and ensure the agency’s presence online is strong and recognised. We also suggest you include a Call to Action to attract people and achieve subscribers.
Snapchat
- 229 million daily active Snapchat users in the world
- More than 210 million snaps are created on Snapchat daily
Snapchat might not be the most popular social media platform, but it has a significant base audience to consider. It is a visual social media network for real estate agents and brokers. It allows you to post videos and pictures similar to Instagram and TikTok.
If you wish to reach generation-Z, Snapchat is your best bet! A strong suggestion would be to keep your snaps not longer than 10 seconds and ensure that there is storytelling involved in those snaps.
How can a real estate virtual assistant help real estate professionals?
The real estate virtual assistant will work remotely to ensure the research, data entry, information scheduling, and administrative tasks for your real estate business are managed.
These effective remote employees take over the paper-based task and back-end work, so you can work on activities to elevate sales and revenue. Overall, you will experience greater productivity amongst employees and staff.
Conclusion
Well, that’s it from our side on the top social media sites for real estate businesses. The key here is to remain active and post high-quality content. Once your posts are great, the target audience will want to know more, thus translating into customers.
