Email Marketing Tips for Insurance Companies To Get More Leads
Staying at the beginning of the AI revolution, it might seem, all marketing techniques may become obsolete in the upcoming years. But interestingly, still, 64.1% of small businesses use email marketing techniques to generate their valuable leads.
Now you might ask, “What about insurance companies? Are there any email marketing tips for insurance companies?”. The straight answer to this question is – YES! You just need to apply some nimble email marketing techniques considering the recent changes in the marketing and insurance industry.
But don’t worry! We’ve got you covered. Because you have landed on the ultimate guide that you have been searching for a long time.
Here Are 12 Email Marketing Tips for Insurance Companies To Get More Leads!
Well! The first disclaimer – this discussion won’t introduce you to some hidden tricks and techniques that can bring a thousand times more returns like a genie in the bottle! Instead, we want to represent a proper format of email marketing tips for insurance companies to get more leads.
So, without further ado, let’s begin!
1. Create a Unique, Compelling, Non-Sleazy Subject Line
Remember the words- “the aim of email subject lines is only to make your email open, not to sell your product!”. Hence, invest your time to create appealing email subject lines that spark curiosity in your receivers. You can make it happen by following many nimble techniques. But keeping in mind the following things might help to create your desired subject line-
- Start your subject line by asking a question
- Use numbers and statistics
- Use power words like “limited time”, “urgent”, “exclusive”, “free”, etc.
- Be clear and concise
- Bring a personalized tone
2. Personalize Your Sender Information
A personalized tone helps to enhance the engagement rate significantly. Hence, your first approach to your clients matters most when they feel, “Okay! This guy wants to inform me of something necessary about insurance that I should know”. To make them think like that, try to use (if possible) a personal email address rather than a generic one that was created for your insurance company.
Also, keep the personalized tone in the whole email content as well. In this regard, you can keep the following words in mind.
- Greet your client mentioning his/her name
- Use your first and last name instead of using your company name
- Add a signature with your name, designation, contact, etc.
- Try to share short and interesting case studies
- Include visuals like images, or infographics
3. Write Compelling Preview Text
Email preview texts refer to the words that are visible next to the email subject line for your clients. Most clients make the mail opening decision right after they read the preview text. So, it’s crucially important to make your preview text eye-catching and compelling, which triggers the interest in your clients to open your mail.
To create a compelling preview text, you can follow the steps below.
- Keep the preview text as short as possible
- Highlight your core offering
- Use humor and urgency
- Keep personalized tone
- Avoid spammy words
4. Brand Your Email Marketing Campaign
Email marketing campaigns should not be the only way to generate leads for any company. Instead, they should focus on branding through email marketing campaigns that create a distinctive existence in the industry. Hence, creating a recognizable and consistent experience for your clients is important as it builds trust and customer loyalty.
You can follow some nimble techniques to brand your insurance company through your email marketing campaigns.
- Highlight your brand values
- Write something that raises curiosity
- Create your signature email template
- Personalize the email by mentioning the name
- Create a sense of urgency
- Avoid spam words, such as “free” or “cash”
5. Don’t Use Shortened Links
Shortened links are useless when it comes to email marketing, especially for a couple of reasons. One, it brings no appealing materials that can trigger your client’s interest. Two, spammers like shortened links as it’s easy to hide links to dangerous sites. Plus, it enhances the possibility of getting your valuable mail redirected to the “spam” folder.
Hence, use an appealing CTA (Call to Action) button that gives a clear message to your clients about where they will land after clicking on that.
6. Personalize the Email Content
According to Mailchimp, the average email opening rate is 21.33%. The rest of the emails remain unopened for several reasons, one of which is “being so generic while writing the copy!”.
People love to be connected personally to get helped or informed. Every day they get a bunch of promotional emails where most of these remain unopened. To stand out from the crowd, personalizing your email is the only effective way to be connected with your client.
To make your email content personalized, you can follow the steps below that are proven to bring results.
- Personalize the subject line.
- Start your email by mentioning the receiver’s name
- Address the client’s need and offer the solution
- Use simple and short sentences
- Write the closing lines with a friendly tone
7. Use High-Quality Images
High-quality images have immense power to elevate the engagement rate. According to LinkedIn, relevant and eye-catchy quality images have the potential to improve the engagement rate by 650%.
Hence, besides creating your email copy, try to put at least one eye-catchy image that is relevant to the context. If you can’t do it on your own, you can check out professional graphic design services & packages that will ensure you get flabbergasting images that will enhance the engagement rate immensely.
But if you want to create quality images on your own, keep the following things in mind.
- Use high-quality and stunning images
- Create images that are related to the context
- Maintain appropriate resolutions:
- For Desktop: 600-700px X 100-200px
- For Mobile: 480px X 480px
- Use your brand’s color scheme while creating your image
- Use not more than one or two images
8. Make Your Value Proposition Very Clear
In your email marketing copy, your value should communicate to your clients the unique benefits and limitations of your insurance company. This could include lower costs, better customer service, comprehensive coverage, etc.
Study your target audience first. Find out and list what they need, and develop your email marketing copy mentioning the benefits of your packages accordingly to meet their demand.
Also, try to include customer testimonials and case studies regarding how your packages have benefited others. After all, your whole package should appear to your clients only to care!
9. Care For Your Customers and Prospects
It’s normal for your customers and prospects to ignore emails from nowhere. Hence, building trust among your customer network is extremely important if you want to retain your success graph for a long time.
10. Make Sure Your Emails Are Mobile Friendly
It has been stated in many reliable reports that more than 60% of emails are checked with smart devices (smartphones, tablets, phablets, etc.). So, before you kick start your email marketing campaign, always make sure the email copy is mobile responsive. In that case, purchasing a quality email marketing plan could be the best option to get the highest ROI.
You can also follow the following things to make your copy mobile responsive.
- Keep the email subject line within 25-30 characters
- Use pre-header text
- Keep your email copy concise
- Keep CTAs center
- Leave white space around the CTA
After all, you should make the whole package in such a way that your smartphone’s tiny display can show appropriately.
11. Include a Clear Call to Action
After opening your email, the first element that should catch your customers’ most attention is the call to action (CTA) button. Hence, placing the CTA button in the appropriate place is extremely important to generate leads for your insurance company.
Try to use eye-catchy colors for the CTA button, but don’t use anything fancy. Also, place the CTA at the center of your mail. If you target mobile users, you can also keep it at the beginning.
To create an effective CTA, you can keep in mind the following.
- Your prospects’ age
- Homeownership status
- Marital status
- Income level
- Financial condition
Frequently Asked Questions (FAQ)
These eleven email marketing tips for insurance companies can definitely make you succeed if you utilize these wisely. But during your journey, you might get many questions. Here we want to answer some of these.
How can I track the success of my insurance lead email marketing campaign?
It’s tricky to track your success directly! But you can track your success by observing some vital factors such as average email opening rate, CTR (Click Through Rate), bounce rate, spam score, conversion rate, etc.
What are the best tools for automating and optimizing my insurance lead email marketing efforts?
You will find many tools that can help to automate and optimize your insurance lead-generating campaigns. Some of these are Mailchimp, ActiveCampaign, GetResponse, Constant Contact, Aweber, etc.
How do I build an email list for insurance leads?
It’s a timely process! But taking some effective steps such as offering values, promoting offers, creating landing pages, nurturing the leads, etc., will allow you to get the golden emails to generate your valuable leads.
How often should I email my insurance leads, and what’s the optimal frequency?
Depending on multiple factors, the frequency might vary. So it’s hard to mention any specific number directly. But in general, it’s a good practice to send 1-2 emails per month. Depending on their email opening rate, engagement rate, etc., you can send more value-proposing emails.
We could mention some more email marketing tips for insurance companies in the discussion. But to keep the discussion concise, we want to draw the finishing line for today. Besides following our suggestions, try to apply some improvised techniques depending on your campaign type, audience type, demographics, and other important factors. The sterling combination of your talent and patience will give you the positive results you expect.