Copywriting Virtual Assistant: What to Know Before Hiring?

Working with copywriting virtual assistants for years, I have seen these remote writers bring diversity through their writeups, perfecting every word. Businesses get more flexibility and cut extra costs at the same time and are highly satisfied with the copies that directly speak their brand value.

Statistics show that effective copywriting can increase your site traffic by up to 7.8 times significantly. Meanwhile, virtual assistants are found to be 35-40% more productive. Imagine the incredible boost your business could experience by combining the powers of both!

Still, many business owners hesitate to hire a copywriter virtual assistant. Today, I will show you how virtual copywriting assistants can reflect your brand image through every word they put on your website.

Copywriting virtual assistants work remotely, which is a flexible and cost-effective approach to boosting your content needs. Whether you’re launching a new product, revamping your website, or trying to improve your SEO rankings, a skilled copywriter can dramatically blossom your strategy.

Thinking about hiring one? Check out our guide on why a copywriting VA is important for your business and what they can do for you. When you’re ready, we can help you find the best one.

What is a Copywriting Virtual Assistant?

A copywriting virtual assistant works remotely to write copies to hook the target audience and perfect their writing tone to put the potential customers through a sales funnel. Whether it is marketing pitches, ad copy, or blog posts, they grab the audience’s attention, draw them in, and secure their loyalty long-term.

Simply put, virtual assistants are identical to traditional copywriters in that they are more cost-effective, adaptable, and flexible.

Some similar terms include Content Marketer, Content Marketing, Copy Specialist, or SEO Writing. Remote copywriters write sales copies and write for presentations, investor pitches, press releases, and landing page optimization, for instance.

Copywriting virtual assistants often research more and write diverse marketing text and sales material for businesses. They are more willing to let their every word speak to the potential customer.

But if you ask how hiring a virtual writer is advantageous, the answer would be their lower hourly rate than that of any on-site writer. You can get a lot of high-quality content and pay only for the work done. You do not need to give them workspace or get worried about tax or other employee benefits. Just hire them only when you need them on a contractual or part-time basis. Get more quality and original content that speaks to your brand’s value.

Why is Copywriting Virtual Assistant Important for Your Business?

Copywriting virtual assistants attract the right audience but in a cost-effective way! They can make the difference between making a sale of your product and not making a sale. Reasons you should hire one,

1. As a business owner, you know great copy can lay the foundation for your brand; hence, you need round-the-clock assistance. Only hiring a virtual copywriting assistant can give you full support whenever you want.
2. You can do both quality and quantity work without breaking the bank with VA copywriters. They exclude all the on-site employee benefits.
3. A skilled copywriting virtual assistant can significantly increase your revenue. They have the expertise to write sales pages that convert effectively. You can see a boost in your ROI with compelling landing pages, lead-generating forms, emails, and other marketing materials.
4. Virtual copywriters are often more creative than on-site writers, more because of their work-life balance. This way, they have exceptional ability in word perfecting and using sophisticated words to enhance your copy.
5. Another core benefit of a virtual copywriting assistant is their diverse knowledge of digital marketing, technology, and several online platforms. Their writing skills combine with this knowledge, so every sentence they write is refined until it shines.
6. Effective CTAs are more impactful in attracting the consumer to take action. While most on-site writers may struggle to create impactful CTAs, virtual copywriters excel in them.
7. Last but not least, copywriting VA focuses on SEO-optimised content that is essential for conversion rate optimisation.

16 Copywriting Services You Can Outsource to a Virtual Assistant

Do you regularly post product pages or website content? Can you engage your customers with advertising or social media posts regularly? Or are your writers updated with the latest Google core updates? These may seem a lot to you. However, to improve your website performance and high conversion rate, you have to publish content consistently. Here, when traditional copywriters are tasked with numerous tasks, you can outsource all these high-quality content services through a virtual assistant.

Let’s have a look at some core copywriting services you can outsource to a virtual assistant.

1. Advertising Copywriting

Well-written ad copies can work as a successful promotion to seal the deal. To get that success, outsource copywriting virtual assistant services. They’ll help you get double the profit you invested in the advertisement.

Your virtual writer will create catchy headlines, engaging taglines, and persuasive content for ads. Whether it’s for social media or online ads, their words will make products and services stand out.

Remote assistants are more expert in understanding target audiences and product unique selling points. They play with words to create impactful messages that convert. Now, your business can attract more customers and boost sales through effective advertising copy.

2. Direct Response Copywriting

Direct response copywriting is more beneficial in getting you more sales. With attractive copies, virtual writers make readers take specific actions. It can be a direct purchasing decision, signing up for a newsletter, or requesting to get gated content.

Virtual copywriters know how to add emotions to the writeups and create curiosity. They may use social proof or justify their logic as to why the service is good. They keep the reader engaged from start to end.

An example of a copywrite,

“If you are tired of your everyday hectic life, then you need some refreshment. So, take our tour guide service to have a different experience.”

But your copywriter virtual helper is more creative and will convert the copy into this,

“Feeling overwhelmed by the daily grind? It’s time for a change! Treat yourself to a refreshing escape with our expert tour guide service and discover a whole new world of experiences. Let us transform your routine into an unforgettable adventure.”

Now, your reader must take a step.

3. Web Copywriting

Web copywriting is the most crucial for websites to get more visitors and organic traffic for business growth. However, with poor-quality copies, you may have more clicks, but the bounce rate may get higher. If you are experiencing a 70% or more bounce rate, then it is time for you to get alert.

A virtual copywriting assistant can save you by handling all your website content. They will do the content plan, often research keywords, and design the landing page and content. Get the best quality copies for your landing pages, FAQ pages, homepage content, product descriptions, blog posts, and more.

The goal is to communicate the brand’s message clearly and effectively while encouraging visitors to take action. Strong web copy not only informs but also captivates the reader, which is an essential part of any online presence. 

4. SEO Copywriting

There are tons of copywriters out there, but SEO copywriting is something that not everyone is expert on. By hiring a virtual SEO copywriter, your content and web pages can perform well in search engine rankings.

These SEO virtual assistants know how a search engine works and how to include keywords. For on-page Search Engine Optimization and local SEO, keyword stuffing is more important. Virtual copywriters research what keywords people search for and optimise copies according to that. Your brand will get a strong online presence with these online copywriter experts.

5. Press Releases

You already have copywriters who write for your website regularly, but have you forgotten about press releases? This is another core tool for sharing important or updated news about your business. To keep your customers well-informed about your products or services, you can think of a dedicated virtual copywriter.

Depending on your needs, these virtual assistants can also manage media outreach campaigns. Your brand’s value will be effectively communicated through press releases.

6. eBooks and Whitepapers

Today, people crave more in-depth information, and eBooks and White papers are something that works as lead magnets. Your virtual copywriter has strong research skills and the ability to organize large amounts of information clearly. They spend hours studying about the brand and its potential customers and how to educate them. Thus, they write copies that are simply easy to understand.

Publishing eBooks or whitepapers portrays the brand as expert and authoritative. It will be much easier for you to gain the trust of potential clients if they come across informative content about the industry that your brand has published.

7. Content Marketing Copywriting

In digital marketing, content marketing is key, and copywriting is at the heart of it all. After handling your business’s main tasks, managing content marketing can feel overwhelming. This is where a virtual content marketing copywriter comes in as your savior. 

These copywriter virtual assistants do more than just write; they make sure your brand’s voice and style are consistent across all your content. This consistency is crucial for building trust and recognition for your brand. They also keep up with the latest trends in content and digital platforms. Your content will always stay relevant.

Again, they don’t just create content; they analyze its performance to see what’s working and adjust their strategies accordingly. This helps improve customer engagement with your content and increases your sales or conversions.

Moreover, virtual copywriters come from various backgrounds and have experience in different industries. This brings new and creative ideas to your content strategies. You can stand out in a crowded market.

8. Email Copywriting

Email marketing is more professional than any other marketing strategy. To maintain professionalism, you must be careful about what you put in your email content. While traditional copywriters send the same generic emails to everyone, virtual copywriters differentiate themselves in this.

Virtual copywriters personalize the email management system and customize the content according to the receiver. They create eye-catching subject lines and persuasive emails that drive action. Their email for business owners is different from that of customers. They even researched the buyer persona and highlighted the pain points in the email. Thus, the client was impressed with the effort and tended to convert more.

9. Landing Page Copywriting

Landing pages are the introduction of your online presence, and you need clear, attractive copyrights that can precisely introduce your brand to your audience. Virtual assistants as copywriters can provide you with simple and totally human written copywriting. You do not even need to tell them how to design the content.

Do you need killer headlines and CTAs? Your VA will do that for you. If you really need a high-quality landing page copywriter, check out their previous experience. Thus, they know how to focus more on features than selling the service.

Let me tell you a secret. Your virtual copywriter will do A/B testing for you. Now rest assured about the performance of your website landing pages by delegating tasks to them.

10. Video Scripts Copywriting

Video or audio scripts are far different than writing copies for email or blog posts. In such a case, rather than pushing the responsibility on your on-site writer, the best is to hire a virtual helper to write online content.

This is because, based on the script, you are going to make videos. It can be promotional, explainer, or social media videos. Every type of video content is different from each other. The virtual writer will understand your customers and become the narrative for them.

Also, many videos often show hooking messages. The more attractive those short messages can be, the more rewarding it would be for you. Copywriters know the best about where, when, and how to include those copies.

11. Product Copywriting &  Sales copy

Hiring dedicated product copywriters is common for large businesses, but many small or medium-sized businesses shy away from this extra cost. However, skipping out on product and sales copywriting is a big mistake, as a compelling product description is key to convincing customers to make a purchase. Virtual copywriting assistants get your product descriptions and sales copies done, often outshining your competitors with their convincing & engaging content.

Good product descriptions do more than just describe; they highlight the customers’ pain points and show how your product can solve these issues. This helps customers understand if they truly need the product.

The best approach is to hire copywriters who have practical knowledge of the products or who understand them deeply. They can write personalized content as if they are a friend of the customer, recommending the best product in a way that feels genuine and trustworthy.

12. B2B & B2C Copywriting

We have already talked about numerous types of copywriting that your virtual assistant can help you with. Here, the content types, tone, and voice for B2B and B2C should be different. An experienced virtual copywriter can differentiate two kinds of clients quite well.

For example, for your B2B clients like online business owners, you need to maintain a professional and straightforward tone. You are not going to narrate a storyline, which is, in contrast, beneficial for B2C.

Your virtual copywriter is adaptable to these writing styles to suit different audiences and goals.

13. Social Media Copywriting

Social media copywriting may seem simple, but the truth is each platform, with its uniqueness, requires a different writing style and tone. Instead of hiring a full-time writer, you can go for a project-based virtual copywriting assistant, who can solve common social media marketing issues.

You can assign tasks only to write copies for specific social media platforms you use to promote your business. With a good copywriter, it is a matter of no time when your customer directly ends with your website landing page or product page from the social media post.

Also, since copywriting speaks brand value, people can get familiar with your brand more with your unique, consistent brand voice.

14. Creative Copywriting

Many businesses now prefer creative virtual assistant writers over traditional on-site writers for creative copywriting. The reason is clear: virtual writers bring fresh, innovative, diverse perspectives to your content. This moves away from the monotony often found in generic writings.

Creative writing blossoms on uniqueness. So, your content should stand out rather than blend in.

With distinct and creative copywriting, there’s a better chance of achieving higher rankings on Google. Both Search engines & people are always searching for unique information. This is why storytelling is one of the most creative ways to capture and hold readers’ attention.

Virtual copywriters use their creativity and unique ideas to create personalized content that goes with your target audience, making a lasting impression.

15. Technical Copywriting

Technical virtual assistant copywriters can write far better copies on technical topics than a general copywriter, whether you believe it or not. If you want to educate your customers about the functionality of your products, then right now, switch to a remote technical copywriter.

A general copywriter may do best at making sales copies, scripts, and so on. However, only technical experts can make clear content on complex topics and handle copywriting tasks. Technical copywriting is about designing user-friendly manuals that make it easy for customers to get the most out of their products.

The writeups should be clear enough for the non-technical audiences. This can become the biggest challenge for you, but not with a technical virtual copywriting assistant.

16. UX (User Experience) Copywriting

User experience copywriting is something that guides all kinds of users through a journey so they can simply understand what they need to do. Thus, this type of copywriting needs to be easy to understand and needs an expert who can understand the audience and its psychological function. A virtual copywriter can create clear and helpful text that enhances users’ interaction with the product or service.

With a good remote copywriter, your customers will have an enjoyable journey when they visit your website. Most of the time, this type of copywriting answers users’ questions, sets expectations, and so on.

What Are the Essential Skills a Copywriter VA Should Have?

A good copywriter always stays in a continuous learning process and learns newer skills to better their copies. Writing skills are not enough to create excellent copywriting.

However, since you will be hiring copywriting virtual assistants, you can look for some core skills in them.

1. Writing Skills & Technical Knowledge

Undoubtedly, there is no need to say that virtual copywriters need to have excellent copywriting skills. What you need to assess is their adaptability in writing skills with changing algorithms in SERP because four years back, the writing pattern was not the same as today.

Plus, being technically knowledgeable lets a copywriter shine in the crowd. Though it is not mandatory, those who know how to utilise various writing, communicational, and productivity tools can really write better copies.

2. Storytelling

Your virtual copywriting assistant has to be the best storyteller. Statistics show that people remember 65%-70% of the information when they hear narratives through storytelling content.

Selling and marketing are more about connecting with people’s emotions and making your product relatable to their lives. And there is no alternative to storytelling techniques, so this skill is a must-have.

3. Creative Thinking

To withstand the competition in copywriting, your content needs to be outside the box. So, go for a virtual assistant copywriter who has creative thinking ability. You can get fresh ideas instead of some boring paragraphs.

4. Audience Understanding

What makes a piece of copy impactful is connecting the information with the audience. Your virtual assistant must have the ability to understand the target audience. Here, one’s research and analysis skills should flourish to note the audience’s needs, preferences, and paint points. 

5. Strong Understanding of Marketing and Branding Principles

The virtual copywriter should know how to create a louder brand voice and value for the customer through their copies. So, they should understand marketing and branding principles. Only then can they combine their writing skills with other marketing techniques and let their words scream.

How and Where Should You Hire a Copywriter VA for Your Business?

Virtual copywriters are an excellent option where you can only focus on their quality content, not their additional facilities. But for that, you need a really good remote content writing expert with the necessary skills, expertise, and experience. If you do not have time to find the perfect virtual copywriting assistant for your business, then YesAssistant, one of the leading virtual service providers, is here to help you.

With us, you do not need to be concerned about the quality or quantity of work or about the marketing efforts. Our virtual copywriters have a combination of marketing VA and copywriting VA, so every word they type speaks the brand value.

You do not need to find a suitable VA for you either, because we will be helping you with that too. All you need to do is book an appointment, share your needs, choosing your suitable pricing model. Hurray! You have one of the best virtual copywriters in your team now.

In case you have plenty of time and patience to find one yourself, there are other job marketplaces, too, like Indeed, LinkedIn, UpWork, and many more. Create a job posting, mention your requirements, and screen the right candidates.

Conclusion

This is what you need to know before hiring a virtual copywriting assistant.

• Copywriting VAs are more cost-effective & reduce overhead costs than on-site workers.
• Only pay for the work done to create good copies.
• You can hire on a full-time, part-time, or contractual basis.
• They are expert in marketing strategy and possess branding principles, too.
• They can help with sales scripts, video and audio scripts, creative, technical, social media copywriting, and so on.

FAQs

How Much Does It Cost to Hire a Copywriting VA?

A copywriting VA cost ranges from 20$ to 50$ per hour, but this depends on expertise and experience. Some VAs for copywriting can charge more.

How Do I Ensure the Quality of Work From a Copywriting VA?

You can regularly review their submissions, provide detailed feedback, and set clear standards and guidelines for your brand’s voice and content goals.

What Tools Do Copywriting VAs Typically Use?

Copywriting VAs typically use Word processor tools, Grammar and Spelling Checkers, SEO Tools, Project Management Tools, Content Planning, Collaboration Tools, etc.

Can a Copywriting VA Work in Different Industries?

Yes, a copywriter VA can work in different industries and niches such as marketing, healthcare, e-commerce, and so on.