Plans and Pricing
Lead Generation VA Pricing
Flat monthly rates for a dedicated lead generation virtual assistant. Every plan comes with the full scope written out before you get on a call.
THE SHORT ANSWER
YesAssistant charges $1,199 or $1,699 per month for a dedicated lead generation virtual assistant. The $1,199 General Lead Generation VA handles prospect research, list building, data verification and CRM work. The $1,699 Professional Lead Generation VA adds live outreach, cold calling, reply handling, lead qualification and appointment setting. Both are full time, 8 hours a day, Monday through Friday, billed monthly with no long term contract. Multi seat programs are quoted as a dedicated team.
Table of Contents
Lead Generation VA Pricing At A Glance
SHORT ANSWER
Pricing runs $1,199 or $1,699 per month on the two published plans. Anything past one seat is a custom quote. The line between plans is simple. One VA only builds the pipeline. The other works it as well.
Plan | Monthly Price | Coverage | Owns | Best Fit |
General Lead Generation VA | $1,199 | 8 hours a day, Monday to Friday | Research, list building, verification, CRM hygiene | You already have closers or setters and need clean pipeline supply |
Professional Lead Generation VA | $1,699 | 8 hours a day, Monday to Friday | Everything above plus live outreach, qualification and booked meetings | You need meetings on the calendar, not just contact records |
Dedicated Team | Custom quote | Role based mix | Five to ten VAs with a team lead and QA layer | Multi segment or multi region outbound that one seat cannot cover |
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All plans include a dedicated assistant, free backup coverage, daily reporting, task tracking and structured onboarding. You pay no setup fee, no recruiting fee and no per lead charge.
What Each Plan Covers
SHORT ANSWER
Both plans build the pipeline. Only the $1,699 plan puts a voice on it and carries the work through to a booked meeting.
Work Line | General $1,199 | Professional $1,699 |
ICP definition support and segment mapping | Yes | Yes |
Prospect list building from your criteria | Yes | Yes |
Decision maker research and title verification | Yes | Yes |
Email verification and data enrichment | Yes | Yes |
Duplicate scrubbing and list hygiene | Yes | Yes |
CRM data entry and record maintenance | Yes | Yes |
Inbox sorting and reply routing | Yes | Yes |
Calendar admin and meeting confirmations | Yes | Yes |
Daily activity reporting | Yes | Yes |
Cold calling and dial cadence execution | No | Yes |
Email and LinkedIn sequence execution | No | Yes |
Reply handling and objection response | No | Yes |
Lead qualification against your criteria | No | Yes |
Appointment setting and rescheduling | No | Yes |
CRM pipeline stage ownership | No | Yes |
Assigned account manager | No | Yes |
Enhanced QA call and email monitoring | No | Yes |
Priority support queue | No | Yes |
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Every line above breaks down further on the lead generation VA tasks page, which also lists the acceptance criteria behind each task.
Which Plan Fits Your Sales Motion
SHORT ANSWER
Answer three simple questions. You will end up with one plan, not two.
- Does someone need to speak or write to your prospects on your behalf? If yes, take Professional at $1,699. A General VA builds the pipeline and does not run outreach in your name.
- Do you already have a closer, setter or SDR who is short on clean data, not short on conversations? If yes, take General at $1,199. You are buying research capacity, not a second voice on the phone.
- Do you run more than two ICP segments, more than one region, or split calling and email across different people? If yes, ask for a Dedicated Team quote. One seat covering four segments does shallow work on all four.
Still working out what the role should own before you price it? The lead generation VA job description and skills page gives you the scope language to start from.
What The Monthly Fee Works Out To
SHORT ANSWER
Your VA works 8 hours a day, Monday through Friday. That is about 173 worked hours a month. So the General plan costs near $6.90 an hour and the Professional plan near $9.80.
Per worked hour
Plan | Monthly | Average Worked Hours | Effective Hourly |
General Lead Generation VA | $1,199 | About 173 | About $6.90 |
Professional Lead Generation VA | $1,699 | About 173 | About $9.80 |
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Count every five day week in a year and you get about 173 working hours a month, not 160. If a provider uses 160, the hourly rate they show you is too high.
Per Booked Meeting
The number that matters is cost per booked meeting. The hourly rate does not tell you much. Here is how to check it.Â
Monthly plan price ÷ qualified appointments booked = cost per booked meetingÂ
Book 20 qualified appointments in a month and the Professional plan comes to about $85 per meeting. Book 10 and it comes to about $170. That is math, not a promise. Your real number moves with your offer, your list quality, how crowded the market is and how fast your team follows up on a booked meeting.
Per Verified Contact Record
The General plan follows the same math when you use it for research capacity. A VA building 800 verified, enriched, deduplicated records a month costs you about $1.50 per usable record. Compare it with your data platform rate per enrichment credit before writing the plan off as expensive
What Is Not Included In The Fee
SHORT ANSWER
You are paying for the assistant, the supervision and the QA. Tools and data are not in the price. Set aside a separate budget for them and put every account in your company name.
Line Item | How It Is Billed | Whose Account |
Prospect data platform | Per seat plus per enrichment credit | Yours |
Email verification | Per record or per credit pack | Yours |
Secondary sending domains | Per domain per year | Yours |
Mailboxes and warmup | Per mailbox per month | Yours |
Dialer minutes and local presence numbers | Per minute and per number | Yours |
CRM seat for your VA | Per user per month | Yours |
Scheduling and booking tool seat | Per user per month | Yours |
Professional network sales seat | Per user per month | Yours |
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Two rules protect you here, whoever ends up doing the work.
- Register every account to your company. Not to the provider, not to the VA. If the engagement ends, your list, your sequences, your reply history and your warmed sending domains all stay with you.
- Give access one seat at a time and remove it the day that seat closes. Shared logins are how data walks out of a business.
The lead generation VA tools and tech stack page shows which layers you actually need and what each one does. We do not resell software and we take no margin on your tool spend.
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How This Compares With An In House Hire
SHORT ANSWER
Compare fully loaded cost, not salary. Benefits and legally required costs add roughly 43 percent on top of base pay for private industry employers in the United States.
The Bureau of Labor Statistics reports that for private industry workers, benefit costs account for 30.1 percent of total employer compensation costs. Turn that into a budgeting formula:
Base salary ÷ 0.699 = fully loaded annual cost
Worked example on a $55,000 base:
Line | Annual | Monthly |
Base salary | $55,000 | $4,583 |
Fully loaded with benefits and legally required costs | About $78,700 | About $6,560 |
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That $6,560 does not cover everything. Recruiting cost, laptop and desk, software seats, management time and the ramp period all come on top. It also assumes the seat stays filled.Â
Line Item | In House SDR | Professional Lead Generation VA |
Monthly cost | About $6,560 fully loaded on a $55,000 base | $1,699 flat |
Payroll taxes and benefits | Yours | Not applicable |
Recruiting and replacement cost | Yours | Included, backup at no extra cost |
Notice and severance exposure | Yours | None, month to month |
Supervision and QA | Your sales manager | Account manager and QA team included |
Quota ownership | The rep owns a number | You own the number, the VA owns the activity |
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Read that last row closely. It is the honest one. A lead generation VA runs the work but does not own a quota. If revenue accountability matters more than activity, hire an SDR instead. The lead generation VA vs in house SDR vs agency page lays out all three side by side.Â
What Changes Your Price
SHORT ANSWER
The plan price is set. Your scope decides how many seats you end up needing.
- Channel mix: One seat covering calling, email and a professional network splits the day three ways. Two channels done well beat three done thinly.
- Time zone coverage: Your VA works one shift, so you get one business day. Coast to coast calling windows or a second region takes a second seat.
- Number of ICP segments: Each segment needs its own list logic, messaging and objection set. Output per segment falls once you pass two.
- Compliance scope: Each list needs more process time in a regulated vertical, where DNC scrubbing runs on a fixed cycle and calling windows stay strict.
- CRM complexity: Five clean pipeline stages cost you nothing extra. Custom objects, required fields and routing rules pile on daily admin.
- Reporting depth: You get daily activity reporting either way. Custom dashboards or weekly analysis pull hours out of outreach.
- Ramp period: Month one is for scope, access, script and list build. Plan for full output in month two and budget month one as an investment.
Read the how to hire a lead generation virtual assistant guide before you pick a plan. It walks the evaluation steps.
Billing, Contract And Coverage Terms
SHORT ANSWER
Monthly billing, no long term contract, backup coverage included.
Term | How It Works |
Billing cycle | Monthly, billed in advance |
Contract length | Month to month, no long term commitment |
Currency | USD |
Setup fee | None |
Per lead or per appointment fee | None. The plan price is the plan price |
Backup assistant | Included at no extra cost |
Planned absence and holidays | Backup assistant covers the seat so outreach does not stop |
Changing plans | Move between General and Professional at the start of a billing cycle |
Adding a second seat | Each additional seat is priced at the same published plan rate |
Replacement | If the fit is wrong, we replace the assistant rather than end the engagement |
Cancellation | Written notice, no exit penalty |
Lead Generation VA Pricing FAQ
YesAssistant charges $1,199 or $1,699 a month for a dedicated lead generation VA. Both plans run full time, 8 hours a day, Monday through Friday. At $1,199, the General plan handles research, list building, verification and CRM work. At $1,699, the Professional plan also runs cold calling, sequence execution, lead qualification and appointment setting. Need more than one seat? That gets its own quote.
It comes down to one thing, whether the VA speaks to your prospects. The $1,199 VA gets the pipeline ready by building and verifying lists, researching decision makers and keeping the CRM clean. The $1,699 VA does all that, then works the pipeline. Calls go out, sequences run, replies get handled, leads get qualified against your criteria and meetings land on your calendar. You also get an account manager, tighter QA monitoring and priority support.
The price is monthly and flat. There are no hour blocks, no partial hour rounding and no overage billing on the plan fee. Divide it by an average 173 worked hours a month and you get about $6.90 an hour on General and about $9.80 on Professional.
Yes. Those accounts belong to you and stay in your name. What the plan buys is the assistant, the supervision and the QA. Vendors bill you directly for prospect data credits, email verification, sending domains and mailboxes, dialer minutes, CRM seats and scheduling seats. We take no margin on your tool spend.
Neither one applies. There is no setup fee and no long term contract to sign. You get billed monthly and can stop with written notice. No recruiting fee and no per lead charge show up either.
A backup assistant steps in at no extra cost and outreach keeps moving. Since your lists, accounts and sequences sit in your own systems, the backup works from the same records instead of starting over.
Yes. Teams with a loose ICP get more out of General first. Once messaging and target criteria hold steady, Professional makes sense. Plan changes start with a new billing cycle.
Take the plan price and divide it by the qualified appointments booked that month. Twenty booked appointments put the Professional plan near $85 a meeting. What decides payback is your average deal size and close rate, not the plan price. Treat month one as ramp and expect steady output by month two.
No, the plan prices are the same for everyone. Work in a regulated or highly technical vertical and more of the day goes to compliance steps and research depth. That belongs in a scope conversation, not a price change.
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