Using Virtual Assistants for Email Management and Marketing
Did you know that the average worker spends about two hours every day reading and replying to emails? For someone who runs a business, there are likely more emails that fill up your inbox on a daily basis. Going through your emails takes up time that could have been spent taking action and working on strategies to grow your business. If you’re starting to feel overwhelmed handling your own emails, then it might be a good decision to hire an email management virtual assistant, who can also perform email marketing tasks.
Managing your own emails can be a tough distraction. And failure to reply to some emails in a timely manner can cause you to miss out on important business opportunities. A virtual email assistant is an excellent solution for business owners who want to save time while staying on top of client communications. Before you decide to hire a virtual assistant, it’s good to understand what tasks they can do for you.
What is Email Management?
Email management requires familiarity with tools like email clients and inbox management tools. A virtual assistant tasked to manage your emails can be relied on to keep a digital file or database of all your contacts and communications.
Your VA can also be assigned to schedule and follow up appointments for you. All your emails responses will be sent out in a timely fashion without sounding impersonal because essentially, you have an actual person sorting, prioritizing, and answering your emails for you.
Email Management Virtual Assistant
A virtual assistant for email management works in the capacity of an administrative assistant. Email has made it faster and much simpler for businesses to communicate with employees and external clients. With the ease of use comes the huge task of sorting through hundreds of emails you receive each week. Making sure you read and reply to each one can be difficult if you have to divide your time between communication and running your business operations.
An email management virtual assistant can filter all your emails and know which ones to prioritize. A VA could help you sort your emails into folders and keep track of communications. They can reply promptly to the important contacts and respond to queries by preparing answers to frequently asked questions. With templates available, communicating with vendors, customers, and staff on a daily basis is done faster and more effectively.
Email Management Virtual Assistant Tasks
- Set up alerts, rules, and email filters
- Clean up, sort, archive, and delete old emails
- Manage your contact lists
- Unsubscribe from unwanted emails
- Manage auto-responders
- Respond to meeting requests
- Send introductory emails to clients
- Schedule appointments
What is Email Marketing?
Email marketing is a digital marketing strategy that entails sending emails to customers and prospective clients. The goal of email marketing is to convert subscribers or one-time buyers into loyal customers who trust the company or brand enough to recommend it to their peers.
At least 99% of consumers check their emails on a daily basis. Email marketing has proven to win conversions at a higher rate compared to other outbound marketing strategies. If done right, email marketing gives high returns on investment of up to 4400%.
Email marketing is more effective if you already have a website and content that you can share with prospects. Known as lead magnets, content like e-books, webinars, free trials/ samples, discount coupons, and other resources you have available can be at the core of your email marketing campaigns.
Email marketing starts with building an email list of targeted customers. It also involves optimizing email subject lines, content, and formats to get the best possible open rates and click-through rates. For a most effective strategy, email marketing is done through automation of sending out the emails, lead nurturing, and tracking conversions.
Email Marketing Virtual Assistant
An email management assistant’s role can expand to also include email marketing tasks. While email management is mostly dedicated to organizing and answering incoming emails, email marketing is an essential aspect of outbound marketing. Other digital marketing campaigns include social media and paid advertising, but email proves to be one of the most effective and cost-efficient outbound marketing strategies. An email marketing virtual assistant can launch, track, and monitor active email marketing campaigns based on your email lists.
Assigning work to a virtual assistant for email marketing would be easier if you already have an email list. If you don’t have that yet, then your VA can actually be the one to help start building these lists for you. This task would entail doing online research for contact information on vendors, customers, or potential partners you’d like to reach out to.
When you begin to contact the people in your lists, you want to avoid sending out spammy and annoying emails. A VA would be responsible for making sure that your emails have a personal touch and provide value that people would actually want to read them and take action.
An email marketing virtual assistant would know how to set up your email marketing campaigns, using available tools and content resources. For example, if you have a webinar or a video you want to share with prospects, your VA can create an email marketing campaign around the lead magnet. You’d be surprised at how cheap it costs to send out automated emails to a bunch of people on a regular basis.
Email Marketing Virtual Assistant Tasks
- Build email lists
- Create email templates
- Craft compelling email text and subject lines
- Add visuals and graphics
- Schedule and automate emails
- Provide analytics and performance reports
- Manage email flow
- Build email campaigns
- Segment subscribers
Email is an effective way for businesses to communicate internally and with business clients. At the same time, it’s also now considered as a powerful marketing tool. We started using email for personal purposes but today, it makes a lot of sense to have professional help managing your emails and launching active email marketing campaigns for you. YesAssistant.com has attractive virtual assistant email management packages to suit your needs. Consult with us today and manage your emails and marketing campaigns with the help of an expert.