Why Is Social Media An Important Part Of Inbound Marketing?
If you are new to inbound marketing, then you might be wondering about why is social media an important part of inbound marketing? With different marketing channels available to use, should you focus on social media?
Different studies have proved that social media has become an excellent way to get maximum benefits from inbound marketing. With social media inbound marketing strategy, you can easily attract new customers as well as retain the existing customers.
Using this, you can easily share and promote unique content created by inbound marketers. Now, let’s discuss some other major reasons to include social media in your inbound marketing.
What is Inbound Marketing?
In the simplest of terms, inbound marketing refers to the process of allowing potential customers to find your business in the easiest and most efficient way. It takes place way before a consumer purchases a good or service and usually plays on the first mover’s advantage.
This methodology in business is based on creating solid content ideas and customized experiences that can attract your target audience. Making contact with the consumer early on in the buying cycle can make you a brand preference which leads to further sales and an increase in revenue.
Inbound Vs. Outbound Marketing
Inbound marketing is highly different from outbound marketing, and we will be tracing some key differences between the two here.
Inbound marketing, as mentioned earlier, plays a solid role in brand awareness, creating value for the services provided and basically solving the consumer problems. This type of marketing allows both businesses and customers to build strong ties and relationships. Examples include company blogs, infographics, video series, and email newsletters.
Outbound marketing, on the other hand, is a relatively older process largely because it was developed keeping the business to be promoted in mind.
It involved putting your goods out in front of potential customers and pushing your intent of sale forward out in the open. Some great examples of outbound marketing are field sales persons and telemarketing callers.
What Are The Components Of An Inbound Marketing Campaign?
Inbound marketing comes with a range of benefits to businesses and helps in increasing sales. Here are some of the essential aspects of a successful and sales generating inbound marketing campaign:
- Content marketing which includes videos, blogs, checklists, and more
- Email marketing with an impactful email right into the mailboxes, more specifically for people who have opted to do so
- Search engine optimization so that buyers and consumers can catch your website and you have a higher google search ranking
- Social media marketing techniques to garner interest in the brand and the products offered. These strategies target the consumer behavior and use the same to increase sales.
- PPC for targeting specific keywords and search terms.
Should you Really Go for Inbound Marketing?
One of the most common questions among business owners is why inbound marketing is important? In simple words, this form of marketing focuses on effectively reaching potential customers.
It has three major stages, i.e., Attract, Engage, and Delight. Different studies show more than 74 percent of marketers assume that it is a primary marketing approach and more than 61 percent of marketers use inbound marketing to boost their organic presence.
This is a long-term market strategy that can help in generating quality leads. However, to get the best out of this practice, you should include social networking sites in your company’s inbound marketing strategy.
Is Social Media an Important Part of Inbound Marketing?
If you are new to the concept, then you might be wondering why is social media an important part of inbound marketing? With different marketing channels available in the market, should you focus on social media or not?
A range of studies have proved that social media has become an excellent way to generate revenue, and with some effort you can get maximum benefits from it. With a top social media inbound marketing strategy, you can easily attract new customers and retain the existing ones. Using these strategies, you can also share and promote unique content created by inbound marketers.
Moving on, let’s look at some other major reasons to include a social media network in your inbound marketing.
What is Social Media Marketing?
Social media marketing is all about the utilization of different social media platforms to get connected with different audiences to increase sales and build a brand while driving more traffic to your business website.
This strategy includes publishing unique and quality content on your company’s social media profiles, analyzing the results, getting engaged with the followers on different social media accounts, and running social media campaigns.
Social media and inbound marketing are relatively similar as inbound marketing also involve attracting customers through meaningful mediums, just like social media. So, to make your inbound marketing successful, you must leverage social media.
7 Reasons Why Social Media is an Important Part of Inbound Marketing
One of the primary aims of an inbound marketer is to attract, convert, delight, and retain customers. Besides, they also have to hunt for different customers and visitors to create more business opportunities.
Each social media platform has a unique audience, creating an opportunity to make your inbound marketing successful. But before exploring the reasons for going forward with social media inbound marketing, let’s talk about what exactly is the concept.
Platforms Connect you to Target Audience
By providing informative and relevant content to your customers, you can develop robust customer relationships. Moreover, through social media, you can also get feedback and information from different customers. Social media, Q&A, and other sites can also offer you various ideas to create content that will be relevant to your audience and increases social media engagement.
Furthermore, you can use different powerful social media monitoring tools that can help you in this process to increase social media engagement. With these tools, you can explore the relevant and highly-ranked keywords.
Once you have published the content on social media, using these tools, you can also monitor the performance of your content.
Helps in Content Promotion
With an effective social media promotion plan, attaining the desired goals for digital marketing will become easier for you. An effective promotion plan for social media must have the following aspects:
- Earned Media– The content your audience creates can help you promote yourself effectively.
- Owned Media– Content type that you will create yourself, like social media posts, blog posts, podcasts, and more.
- Paid Media– With this content, you will have to pay a certain amount for sponsored posts and ads.
Better Brand Awareness
Your brand awareness level can influence the customer’s decision on whether they should go for your brand or not.
Additionally, when it comes to expanding your brand awareness, you can always use social media. Plus, social media will bring direct traffic to your website by increasing search engine ranks and brand value over the different search engines.
Utilizing different social media channels like the Facebook page, Twitter page, and other outlets, you can easily get your brand in front of your target customers. Such target-driven practices will make it possible to nurture the customers throughout the sales process by actively engaging through the user’s mobile phone, as nowadays everything is just a click away.
Makes your Brand Relevant
Brand awareness greatly influences the brand authority of your business. When more people will discuss and share your business information and recommend your brand or products to others, it will lead to higher brand authority over the search engine. The website traffic will increase as well.
Additionally, most customers prefer to follow the recommendations and opinions of others. So, when a happy client shares a positive review about your brand/business, then the perception, as well as the authority of your brand, goes up instantly. As per studies, more than 86 percent of customers prefer a company personality that is honest and authentic.
So, by using social media in your strategy in the digital marketing process, you can boost your brand relevance, authenticity in the market and help increase sales.
Better Customer Engagement and Brings New Business Ideas
Inbound social media is primarily based on attracting, converting, and then engaging readers to bring in promoters, leads, and visitors. When you post content on your business social media profile, it will stay on your timeline for days- accumulating interest and traction.
It also gives your social media pages, an overall positive experience for the visitors to scroll through whenever they visit the page. Besides, the more the social audience likes, shares, or engages the posted content, the more people will eventually see it.
By listening to consumers, you will be able to explore new ways to expand your products and services line.
Helps In SEO
Do you know the way you use social media can greatly affect your overall SEO?
When you use social media to interact as well as promote your content, it increases the exposure level of your business. Besides, experts and influencers will link to the content when your brand’s social media marketing attains a higher level of credibility and authority. This increased authority will boost your overall SEO.
Social listening is all about using different social media tools to find out what your existing and potential customers are talking about your brand. Through this, you will get to know what users are promoting and sharing.
Besides, social listening allows you to know their likes and dislikes and plan your inbound marketing strategies accordingly. Understanding what customers are saying and how are people feeling about your brand and products will always be valuable data to make your inbound marketing successful.
Does inbound marketing include social media?
Yes, social media sites play a crucial role in Inbound Marketing. It enables you to easily get connected with customers.
With inbound marketing social media, it will be easier for you to reach your customers in a way that will resonate with them. So, don’t forget to use social media marketing!
Why is social media important for inbound marketing?
A straight answer to this question is that your target customers live on social media. Social media platforms can help you to understand your customers better, and you can create an effective inbound marketing plan accordingly.
You can engage with them by publishing the content they like. This, in turn, allows attracting more customers and building a bigger base.
Why is content important in inbound marketing?
The fact of the matter is that as a marketer or a business owner, you can’t attract customers to your business website if there is no valuable and relevant content on your site.
Whereas, using quality content, you can easily communicate your message and drive consumers to buy your products and services over choosing your competitors. So, it is best that you don’t forget to develop relevant and engaging content for your business.
How is social media used in inbound strategy and research?
By integrating social media sites into your strategy, you can easily get the attention of your target audience by offering quality and relevant content.
For instance, you can take advantage of Instagram stories, create short videos, or can carry out some influencer marketing campaigns using social media channels for your inbound marketing.
How can you use social listening in your inbound marketing strategy?
Through social listening, you can get crucial consumer data that can help you to understand the sentiment of your consumer in real-time. Once you understand that, you will be able to create user-generated content by leveraging social media.
In order to work out this strategy, you need to have social media statistics and proper knowledge of the website traffic that is being generated via different social sites.
Based on this very same data, you can also gauge your brand awareness as well as improve your products and services. Plus, you can get valuable insights and work on those growth opportunities.
When it comes to witnessing constant business growth, focusing on inbound marketing and social media is a great idea.
In today’s world, social media platforms, when used properly along with other digital marketing strategies, can help businesses market their services well. With these practices, you will enjoy better SEO, healthier customer satisfaction, increased traffic, and enhanced brand loyalty.
A strong recommendation would be to hire an expert to get the social media marketing and to get inbound marketing done smoothly. Hopefully, now that you understand the reasons and some top benefits of using social media, you will give it a try.