How Can A Virtual Assistant Manage Your Social Media Tasks for Your Business?
Undoubtedly, social platforms like Facebook, Twitter, Instagram,… are dominating a large proportion of users worldwide. This means that marketing on social media is one of the most effective strategies to reach an excellent customer database that you should not ignore.
However, creating and maintaining the curation and consistency of content on multiple platforms to outperform other rivals is challenging. Due to overwhelming social media duties, you may struggle to distribute time properly on other plans.
Fortunately, hiring a social media assistant is the most optimal and affordable way to help you eliminate this issue. This article will provide an overview of how a social media virtual assistant manages the tasks for your business to thrive. Let’s check it out!
What Is a Virtual Assistant for Social Media?
An online assistant for social media covers a wide range of tasks related to managing social media platforms like post schedule, messages and comments replies, profile optimization, and more. All of these efforts aim at brand awareness and reputation, leading to a higher conversion rate for the business.
Each virtual assistant for social media can manage only one or multiple accounts on Facebook, Pinterest, Instagram, or Twitter,… depending on the expectation and budget of clients.
Thus, a virtual assistant for social media should have a good eye for design to attract target customers on these platforms. Besides, they need to be excellent at time management to finish all those tasks on time.
In the following paragraphs, let’s dive deeper into the specific tasks you can eliminate when hiring a VA for your social media accounts.
Types of Tasks a Virtual Assistant Can Do for Your Social Media?
Here comes the most expected section of our article – “What are the responsibilities of a social media virtual assistant” and we’re sure the information below will satisfy you. There would be a list of general duties with clear explanations giving you standards when finding a suitable VA for your social business accounts.
Develop A Long-term Social Media Strategy
Undoubtedly, creating a long-term development strategy before taking action helps us better navigate and achieve our goals. The same principle is applied to social media management; this is a virtual assistant’s first and foremost duty.
The one you authorize to manage social accounts builds a social media strategy for long-run development based on several factors. They include the value of your brand, target customer insights, and the characteristics of other competitors in the market.
This gives a virtual assistant for social media an overview of what they need to do in each stage of growth to fulfill the estimated indicators such as the number of followers, likes, shares, comments,…
Manage Your Social Media Platforms
Another way to call a virtual assistant for social media is social media manager. Hence, the most vital task of your VA is operating all your accounts on different platforms based on the long-term strategy of your business.
Simply stated, the duties of managing social media include creating and uploading content, monitoring indicators, building strong relationships with customers, and more. You need to give your VA full or partial administrative permission so that they can access the dashboard of social accounts.
By doing this, they are able to schedule the posts, view analytics, and update the necessary information for your online presence to be optimized and engaged.
Writing Engaging Content
It’s no exaggeration to state that content is a key element to the success of a business. However, content on social media is not similar to that of websites and blogs.
Some platforms prefer short, easy-to-digest content like Facebook, Instagram, or Twitter. Meanwhile, others may encourage long-form, professional content like LinkedIn because of the differences in users’ preferences.
But there is one thing in common: social media content should be attractive enough to keep the followers browsing through your posts and even your brand profile. This leaves an optimistic impression on target customers and gradually educates them about your products and services.
Targeted Audience Content Research
The digital world is dynamic, and customers’ habits change daily. Therefore, it’s of great importance for businesses to research target customers regularly. This helps them discover what types of content should be applied on social media to increase customer engagement.
Collecting information and analyzing the data requires you to use different methods and thus possibly waste much time. However, this is a must-have duty, and you can completely let your virtual assistant social media conduct targeted audience content research.
Competitive Analysis of Social Media
As we mentioned previously, one essential task of a social media assistant is preparing a long-term strategy for the development of the business. To do so, they need to conduct in-depth research on various aspects, including the challenges that the brand needs to overcome. In other words, it’s a competitive analysis of social media.
This analysis covers the threats from the market or industry that your business is operating in. For example, a real estate business may face fluctuation in building pricing due to new changes in the urban plan. Besides, your virtual assistant will highlight the strengths of your direct competitors that force your business to find solutions to gain market proportion.
Scheduling and Managing Posts
If you are a business with targeted customers from a different timezone, it’s vital to get your posts to appear on their newsfeed during the online time. This is the reason why all social media virtual assistants will create posts in advance and schedule to upload them on the platforms at the exact time they want.
At present, we can schedule the posts right on most social media platforms, for instance, Meta Business Suite for Facebook and Instagram. In case the platforms do not integrate this feature, your assistant can opt for third-party tools like Hootsuite, Buffer, or Post Planner.
Monitor Social Platform Analytics
One of the social media assistant jobs is keeping track of analytics on these platforms. Based on these figures, a VA can answer the following questions:
- How effectively do the posts work?
- Are the hashtags approaching the right customers?
- What are the responses of followers to the brand?
- What factors need to be changed?
Generally, we can find these analytics in the dashboard section of social media platforms. There are several indicators for the social media virtual assistant to monitor, but the most common ones are Account Reach and Account Engagement (or Interaction). This is an out-of-the-box function that streamlines the management of your social media accounts.
Replying to Comments and Inquiries
One tip to increase customer satisfaction and engagement is to keep the response rate low. In other words, the faster you reply to comments and inquiries from followers on social media, the more professional your business is.
Besides, comments and inquiries show that the followers are interested in the product or service of your brand. It would be a pity if you let them wait a long time to receive the answer or quotation, and your rival will get this chance.
Fortunately, this task will be resolved by your social media manager, who clearly understands the value of your brand and has excellent communication skills to convert sales to your business.
Help You Find Influencers to Collaborate
As a matter of fact, customers believe in feedback from other people who have already experienced a specific product or service. Hence, reviews are essential to the brand’s reputation. However, if you are a start-up, you may struggle to receive feedback while the number of customers is still tiny.
In this case, collaborating with influencers is a decent strategy. Your assistant on social media will find a list of potential KOLs and KOCs who have a lot of followers on the platforms. Typically, they will create a post or a video reviewing the product or service of your brand and persuade their followers to trust and make a deal.
Running Social Ads Campaigns
The social media manager is a multi-tasking job, and running advertising campaigns on social media like Facebook, Instagram, Pinterest,… is a duty of a virtual assistant.
The goal of running social ads is to target the right customers while ensuring that the additional costs of advertising are minimized. Thus, we need to take several factors into consideration, namely, demographics, locations, interests, ages, genders.
If you’re not experienced in social ads, don’t take the risk. Or else, your ads won’t perform well and you will lose money for nothing! Instead, hiring a social media assistant will help you evaluate the market and balance the budget for advertising to set the most optimal campaign for your business.
Generate Reports On The Website Visitor
Social media is a promising place where you can insert links to introduce your main website. Promoting on these platforms significantly helps businesses gain more traffic and can be considered a link-building method.
However, you still need to evaluate the influence of social media on the website visitor. And this is one of many tasks that can be resolved by a virtual assistant who manages your social accounts.
Specularly, most social media platforms allow us to see analytics regarding the number of clicks and interactions monthly as well as other figures. Your VA will compile and analyze data to generate reports for you to assess the effectiveness of your social media strategy.
The Benefits of Having a Social Media Virtual Assistant for Your Business
Among all the factors discussed above, you can quickly come to the conclusion that virtual assistant roles on social media are limitless. If you’re still wondering about the merits of hiring someone to manage your social media accounts for business, let’s keep reading!
Increases Your Business Productivity
First of all, a social media virtual assistant is experienced in managing various platforms. This means they know what types of content would surely increase follower engagement and what tasks should be done to improve your online presence. Hence, hiring an online assistant for your social media enhances the productivity of your business.
Low Hiring and Training Costs
Some businesses choose to have a team and pay them monthly salaries to manage social media accounts. However, you must contribute the company budget and internal training costs to manage this team. In contrast, hiring a social media virtual assistant requires no additional fee and is suitable for those still on a tight budget.
Save Your Time
As you can see, social media management covers a wide range of duties, and these tasks are doubled if you have more than one account to operate. If you’re a business owner, your attention won’t revolve around social media marketing only. Therefore, hiring an assistant saves your time for other overall plans.
Qualified Social Media Assistants
Social media marketing is effective, and it gradually has high demands from all types and sizes of businesses. This encourages virtual assistants for social media to sharpen their skills to get clients easily. Hence, you can rest assured that having an online assistant gives you qualified work results that may surpass your expectations.
Where to Find Some Best Social Media Virtual Assistants?
We have provided some firm shreds of evidence showing that hiring a social media virtual assistant does wonder to your business. In the next paragraphs, we’ll suggest places where you can find the best social media marketing VAs for your consideration. Without further ado, let’s go deeper into the details.
The first recommendation is YesAssistant – a virtual assistant agency. We possess a qualified team with the best expertise in various aspects, namely, administration, design, SEO, and of course, social media marketing. YesAssistant comes with competitive pricing but still ensures the highest quality. Check out our service and get a free quotation for your social media strategy!
Besides virtual assistant agencies like YesAssistant, we suggest that you can opt for freelancing platforms like Fiverr.com. There are thousands of social media VAs coming from different countries in the world with different pricing. Specularly, you can buy their fixed service package or ask the freelancer to make a custom one.
Besides Fiverr, Upwork.com is also a freelancing platform that enables individuals and agencies to provide virtual social media assistant services. However, the difference between Fiverr and UpWork is that the clients will post the job description and wait for the service provider to send proposals if their skills match customers’ requirements.
Like Fiverr and UpWork, Toptal.com is a global remote company that creates and manages a platform connecting freelancers and clients. The biggest plus of Toptal lies in its strict assessment of freelancers when they apply to work on the platform. Therefore, you can easily hire a highly-qualified social media marketing VAs in Topal.
Another platform that provides you with a source of quality virtual assistant social media is Freelancer.com. You can ask the recruitment team to find the best VA that match your expectation and they also help you manage the project until it finishes. The biggest plus of Freelancer.com is that you can keep track of the progress to see how far your project has been completed.
Is Hiring a Virtual Assistant for Social Media a good decision?
Regardless of your business size and industry, hiring a social media virtual assistant is worth being heeded. If you scroll down until this section, you’ve probably known that an assistant helps relieve your overwork, save your precious time, and keep bunches of pennies in your wallet.
Most importantly, some of the social media duties require years of experience and it would be terrible if you’re not familiar with the platform’s algorithm. Therefore, don’t hesitate to Social media marketing is effective but it costs most of your time to complete all the tasks. Hence, hiring a social media virtual assistant is the best option thanks to numerous merits. Let’s discover how they manage social media duties for you!
contact YesAssistant or dig into the freelancing platforms we mentioned above to find an excellent VA for your business.
In conclusion, social media management includes a lot of tasks, and it would be a burden if you tried to complete all of the duties on your own. If this is your case, we highly recommend you look for an experienced virtual assistant with excellent skills to manage all your accounts on social platforms.
In case you’re looking for an optimal, affordable social media management service, YesAssistant would be the best choice. We’re proud to have a highly-skillful team with years of experience in various platforms that guarantee the highest satisfaction to all customers worldwide.
For further information, please contact our customer support team; we’re always eager to help!