Junk Removal Marketing Tips: 18 Strategies To Grow Your Junk Removal Business
Marketing covers a wide range of aspects, namely, Content, Social Media, Email, and more. This means the implementation of marketing tips is an ultimate strategy that helps any business explore.
According to the statistics collected and analyzed by Devrix about SME Marketing Figures and Trends in 2022, 47% of business owners put great effort into marketing as they think it’s the most effective strategy to grow their sales and revenue.
For detailed numbers related to each aspect of marketing, you can take a look at The Ultimate List of Marketing Statistics for 2022 released by Hubspot.
As you can see, marketing plays an indispensable role in the operation of businesses. If you are looking for junk removal service marketing strategies, this article is specially designed for you. Keep reading to discover 18 marketing tips that you may love at first sight!
18 Ultimate Marketing Strategies For Junk Removal Business To Thrive
There is a reservoir of marketing tips for a junk removal business to expand its market. However, it’s not easy to find the best suitable one among hundreds of strategies.
Thus, in the next paragraphs, we’ll be providing you with 18 practical marketing tips with clear explanations for your consideration.
1. Start With A Website To Build Service Awareness
When discussing marketing strategies that help grow your junk removal business, creating a website should be on the top checklist. Indeed, a website works as an online catalog that showcases your product/service to customers who are looking for a quality junk removal business. Besides, it contains all essential information about your brands such as development history, missions & core values, customer feedback, contact options, and more.
In this section, we’d love to provide you with several tips to create a website as a way to boost your junk removal business.
● Insert Images And Videos
Images and videos are supporting content for all the pages within your website. First, these media files make your junk removal website looks more attractive and friendly right when your target customers access it. Second, infographics and images help website visitors understand what you are conveying while videos are helpful in the tutorial section.
● Display Contact Information
As we mentioned above, a website leaves a first impression on customers who start to research your business. Once they are satisfied with what you display, high chances are that they will contact you to ask for more information or a quotation. Thus, you should put several contact options available on a specific page of your website.
● Link Your Website To Different Social Accounts
Social media is growing at a rapid rate recently. Besides entertaining purposes, most businesses make use of Facebook, Instagram, LinkedIn, or Twitter to promote their products and services.
If you also have several social media accounts, don’t hesitate to insert the links to your website so that customers can visit another online presence of your junk removal business.
● Provide Informative Pieces Of Content
A website can be divided into different pages like About Us, Service Introduction, Contact Info, etc. If you want your website to develop and attract more customers, it’s recommended that you should have a Blog page to upload valuable articles that guide your website visitors through the sale funnel.
● Keep Your Website Content Up-To-Date
Besides valuable content such as tutorials or tips and tricks, customers also love blog posts that provide them with summaries of the latest news in the market. The update of any changes in the industry improves the quality of your Blog page, leading to customer loyalty in the long run.
● Secure Your Website
Let’s imagine that your website is hacked after you spend much time and effort creating it. That’s terrible, isn’t it?
Hence, you’d better give priority to the security issues. You can opt for hosted platforms like Wix or Shopify since there’s no need to worry about website protection. Meanwhile, you should pay more attention to keeping your website safe if it’s based on self-hosted ones.
● Ensure Your Website’s Mobile Responsiveness
Nowadays, people also use mobile phones to access the Internet besides desktops and tablets. This means your customers can browse through your website via the screen of their smartphones. Therefore, you should optimize its interface to keep your junk removal website mobile responsive, leading to a decent customer experience.
2. Optimize Your SEO Marketing Plan To Enhance The Website’s Visibility
Search engine optimization (SEO) is an indispensable part of every marketing strategy aiming at targeting more potential customers and the same principles are applied to a junk removal business.
After setting up a website, it’s high time to optimize your SEO marketing plan. The goal is to improve the ranking of your link to appear at a high position, or at least on the first page of the search results pages.
Let’s take a look at some best SEO practices that we have compiled.
● Do Some Keyword Research
Simply speaking, Google and other search engines give suggestions based on keywords on the search. The more relevant keywords appear on your website and Blog page, the higher chance that customers will notice you when searching for a junk removal service on Google. You can collect keywords from Google suggestions or use SEO tools to do so.
● Use Title Tags and Meta Descriptions
Title Tags and Meta Descriptions are also important factors that impact your website’s ranking on Google and other search engines besides keywords. These two elements give customers the briefest summary of what your business offers or what topics the blog posts cover. This means you should pay great attention to Title Tags and Meta Descriptions.
● Build Backlinks With Other Partners
Backlinks, or external links refer to the URL from other websites that you insert on the articles on your Blog page. First, it helps you get along with other businesses from both local and international markets. Besides, a backlink is an indicator showing that your junk removal website has quality content that other websites can use as references.
● Insert Proper Internal Links
Similar to external links from other websites, internal links are also essential factors that help improve the SEO ranking of your online presence on search engines. To be more specific, internal links create and shape the connection among pages on the website as well as articles on the Blog page. Thus, Google can understand how your website works, leading to better ranking.
● Publish Blogs With Related Topics
Let Google and other search engines understand your website is the key success to maintain good SEO indicators. To do so, you should publish articles on the Blog page with relevant topics related to junk removal. Try creating a content plan each month with keyword research in advance as it would help you ensure the consistency of all the articles.
3. Don’t Forget Local SEO Plan
Besides general SEO marketing, the investment in a Local SEO plan is a must as your junk removal business needs to prioritize local customers first.
Local SEO marketing refers to the optimization of your online presence in local search results. To do so, we highly appreciate the power of Google Business Profile. It doesn’t take you much time to set up and verify an account here.
According to the report of Brightlocal, a business gets 59 actions (website visits, direction requests, and calls) monthly on average from Google Business Profile.
Plus, don’t forget to update your contact numbers and other business information if there are any changes. This action should be done on the website, social media, Google My Business, and other directories.
4. Take Advantage Of PPC Advertisement
PPC (pay per click) Advertisement is one of the most productive and cost-effective marketing tips for junk removal business to be more visible on Google search engine. According to the statistics from Truelist, PPC Ads increase the traffic as well as the conversion rate by 50% more than organic Ads.
If you want your Ads to appear on Google’s search results pages, you cannot ignore Local Service Ads and Search Ads. Let’s have quick glance at what should be included in these two types of Ads:
- Local Service Ads is placed under organic ads and it shows your junk removal business name, rating on Google, a link to your website, etc
- Search Ads appear as normal results on Google with top positions. A search ads is displayed with a headline, service description, website link, etc.
Both of them help your junk removal service attract qualified leads that have higher chances to convert based on the analysis of their previous actions on the Internet.
5. Let Social Media Platforms Empower Your Junk Removal Business
As a matter of fact, people are spending more time on social media using smartphones, tablets, and desktops. According to the report published on Statista in January 2022, it’s estimated that the number of users on social networking sites is 3.96 billion. The highest position in this ranking is Facebook with 2.89 billion active users per month.
In this section, let us show you some junk removal service marketing tips to grow on social media.
● Create Posts And Articles
A majority of social media platforms focus on the arrangement of images and videos on your feed. Therefore, your junk removal business should manage this online presence regularly and consistently to attract and build trust among customers on these platforms.
Also, don’t forget to upload both images and videos instead of images only as it would make your profile look more impressive.
● Publish Case Studies
Figuring out customers’ problems is the most effective way to educate your target customers and convince them to use your junk removal service. In this situation, case studies are useful. You can discuss a common junk issue that most households get into trouble with, its drawbacks, and how to solve the problem.
● Share The Videos Of Your Current Work
Social media has different roles in promoting your junk removal business on the Internet. However, customers are less likely to believe in the quality of your business if you post promotional content only. To build customer trust, you also need to share videos recording your current work showing how junk is removed if clients use your service.
● Upload Video Review For Customers
Undoubtedly, sharing the videos of your current work is useful, but it is not enough. You can try asking previous customers to join an interview and talk about their experience during and after using your junk removal service. If these reviews are uploaded in the form of a video, customers are probably more willing to make a deal with you.
● Offer Promotions
Everyone loves promotions, and promotions motivate your target customers to purchase junk removal services. Whenever you have a promotion program to run, think about designing a simple post with catchy captions on your social media accounts. You may be surprised with some new orders after offering a specific discount code or bonus service on these platforms.
● Diversify Your Newsfeed with Funny Content
As you know, social media comes with entertaining purposes before offering other features. This means there is tons of funny content out there and you also need to take this type of content into consideration. By doing this, your online presence on social media would be more friendly, which encourages users to interact more with your account.
6. Get Targeted Junk Removal Leads Through Lead Generation Websites
Moving to this part, let’s take a look at a marketing strategy that helps you get targeted junk removal leads, which is uploading your service information into generation websites such as Home Advisor, Yelp, Angi, TaskRabbit, and more.
– Home Advisor: A digital marketplace that connects households with local service providers to repair, maintain, remodel, remove junks, etc.
– Yelp: An American-based online directory enabling businesses to upload listing. Hence, customers can browse through the website and pick the service provider to remove junk, and then leave a review for others’ reference.
– TaskRabbit: An ideal marketplace for local demands to find freelance workers and service providers to get daily tasks (repair home, deliver furniture, remove junk, etc) done.
These websites work as general and industry directories that help customers who are looking for a junk removal business have more choices. They can browse through the websites, view star ratings, and click on the service provider that they think can offer what they need.
Hence, this is a promising online presence that is worth being heeded. You should upload images and videos proving your service’s quality, and don’t forget to ask your customers to leave reviews on these websites.
7. Deliver Top-Notch Customer Service
Don’t just send cold voice messages if you don’t want your marketing effort to be an unprofitable investment. Instead, making a direct phone call with customers will surely do good for your conversion rate.
Hence, hiring sales representatives who can convince customers to purchase the most suitable service is urgent. By doing this, you are sure that customers can contact you 24/7, especially those from different time zone.
And, please remember that any missed call means you are throwing money away. If you’re too busy to handle this task, don’t hesitate to hire a customer service virtual assistant.
8. Get Stellar Customer Reviews
It cannot be denied that customer reviews are the most convincing proofs for the final decision of the buying process. Hence, getting stellar feedback from clients who purchased your service once is one of 18 marketing tips for junk removal business.
If you already have a website to display your service description, you can insert texts or videos related to customer reviews. In addition, you need to upload all the client feedback to third-party platforms like Google My Business Review, Yelp, or Facebook
9. Create Targeted Email Campaigns
It would be a pity if we don’t mention email campaigns when discussing top marketing strategies for junk removal businesses to bloom.
To manage a successful campaign, collecting quality prospects is of great importance. Instead of spending hours digging thousands of email addresses on the Internet, you can opt to outsource data collection services. Within a few days, you’ll receive a quality email list that has a higher chance to convert.
After that, create email outreach as well as follow-ups in advance and send them to email addresses you’ve collected.
10. Post Local Classified For Better Reputation
Classified advertising is divided into two types and one of them is the advertisement by local businesses. As a premium promotion for your service, local classified would bring a better reputation to the table.
Craigslist is an American-based website for classified advertising that allows businesses to sell their products and services. It ranges from cars & trucks, automotive to housing services, and more.
According to First Site Guide, monthly website visitors of Craigslist is 250.6 million on average, as of a study in March 2022. With such an impressive figure, Craigslist attracts worldwide businesses and it’s estimated to be over 70 different countries. As a result, Craigslist is a good option that a junk removal business should go for.
11. Provide Expert Tips And Videos
One marketing strategy that we would love to introduce in this section is providing your potential customers with professional tips and videos. The main goal of this method is to persuade your clients that you are an expert who can solve all their problems.
Try updating your Blog page and social media presence with tips and tricks that help your customers enjoy a better living atmosphere, for example, how to clean dirt, watermarks, or smoke stains accumulating over the years. You can also record a video showing how to do so.
12. Expand Your Customer Base With Word-Of-Mouth Marketing
Word-of-mouth marketing has been a simple but most effective strategy so far. It is created based on the trust of those who haven’t used the service before to those who already had a decent experience with that service. Thus, you don’t need to pay any marketing fee but still get clients.
Below is the checklist to implement word-of-mouth marketing to expand your customer base:
- Let your friends and family members know about your junk removal business
- Text them when you’re going through a hot or cold spell
- Share your business publicly on Facebook
And you should keep in mind that you don’t lure them into multi-level marketing, you’re offering a service that fits their needs.
13. Beautify Your Trucks With Painting
As a junk removal business, the truck is another form of presence besides websites and social media accounts. This means you have to beautify your truck. To do so, think about decorating it with painting.
Our suggestion is to choose the color that is not popular in the market. For example, a majority of trucks for junk removal are in green. However, it is okay if you paint your trucks with another color like yellow.
Plus, you ought to draw your business’ logo and unique stickers that help customers differentiate your trucks from the others.
14. Keep An Eye On Competitors
No matter what your industry is, there are always dozens of competitors out there that you need to keep an eye on. Not only do you need to do market research before starting to run your junk removal business but you also need to know how your competitors grow.
Try to figure out the following questions:
- What are your competitors’ marketing strategies?
- How do customers give feedback on their service?
- How much do your competitors charge their clients on average?
You can analyze on your own or hire a virtual assistant for market research if you want more professional reports.
15. Build A Strong Network With Businesses & Realtors
We are living in a community, and being a part of this community regardless of others’ industries. This means we need to get on well with other businesses and realtors. All of them can be your clients, and they can also introduce your junk removal services to friends and family.
To do so, you can join communities and forums on the Internet or take part in offline events that connect local businesses. Besides, there would be a lot of activities giving you a chance to approach realtors, so don’t miss out on it!
16. Measure Results (ROI) From Junk Removal Marketing
Marketing is a sharp tool that enhances the visibility of a junk removal business. Also, it plays the role of an accelerator of sales and revenue. Hence, you ought to measure Return on Investment (ROI) to grasp a better overview of your business situation.
If the above marketing strategies bring you more customers, and the profit you gain exceeds the total amount of money spent on marketing plans, it means you are doing well. On the contrary, your strategies are not effective and it’s time to change another plan.
17. Design Business Cards To Be Professional
The more your business grows, the more professional your presence should be. To be more professional, you can consider designing business cards and using them to exchange with big clients.
Don’t design your business cards colorfully. Instead, pick the same colors as your junk removal business logo and make sure that there are no more than three colors on the business card.
Plus, you should put discount codes and coupons on the cards to encourage your customers to make another purchase.
18. Make Use Of Magnets And Stickers
Marketing is not just happening online. Back to traditional marketing, we believe that this strategy is still helpful.
You can print stickers introducing your junk removal business and put them in visible places like outside units or indoor air handlers. However, try not to affect environmental beauty.
Besides, refrigerator magnets also work well in this situation. You can use them as gifts given to customers who already purchased your junk removal service at the end of your job. High chances are that they will contact you later on.
Woo-hoo! Congratulations for scrolling till the end of this article. We hope that our recommended list of 18 marketing strategies for junk removal business would surely benefit you in many ways. However, don’t forget to review the characteristics of your business first before deciding to implement any of the above strategies.
Besides, we highly suggest you take advantage of virtual assistants if there are too many tasks to handle by yourself. It saves you time and enhances the production of your business activities simultaneously.
Don’t hesitate to contact Yes Assistant if you’re looking for an excellent virtual assistant to support your marketing plan. We’re always eager to help!