What is a Pinterest Virtual Assistant?
Pinterest has become one of the popular platforms for marketing where a Pinterest virtual assistant can help to enhance company visibility. A general virtual assistant gives service online on any platform, whereas a Pinterest VA focuses solely on Pinterest marketing.
A Pinterest virtual assistant helps-
- Reach business to a broader audience
- Drive organic traffic to a website
- Boost brand presence
- Know all Pinterest marketing strategy
So, is becoming a Pinterest VA or hiring one worth it? There is more to know about a Pinterest virtual assistant to make any decision.
We will explore what a Pinterest VA is, their roles, how to become one, and how much they earn.
What is a Pinterest Virtual Assistant?
A Pinterest Virtual Assistant processes a bunch of skills about Pinterest marketing, where they work like a business tool to satisfy the Pinterest virtual search engine.
PVA manages business accounts for marketers, brands, bloggers, e-commerce shops, or others and utilizes the platform to reach as many people as possible. As a result, the website receives more organic visitors.
Besides, a PVA does other multi-tasking, like handling a Pinterest account and creating content, which we will discuss later.
A PVA is ideal for small businesses or entrepreneurs with many other things to do. Pinterest VA can help organizations focus on more vital things by reducing their workload.
What Does A Pinterest Virtual Assistant Actually Do?
Virtual Assistants are the helping hands who need to handle many tasks. VA uses its skills and knowledge behind the growth of its clients with numerous other benefits.
However, there are some typical responsibilities one Pinterest VA needs to handle.
Account Set Up & Optimize Pinterest Profile
A virtual assistant first sets up a client’s Pinterest account and does the necessary stuff to optimize the profile. To increase brand value and gain more visibility online, a strong account presence with accurate information works like a pillar.
Since Pinterest VA knows all about the Pinterest platform, they utilize the knowledge to optimize the profile.
- Brand clients profile.
- Customize client profile visualization.
- Upload a profile picture and cover photo related to the business niche.
- Write clients’ Pinterest account bio describing the business.
- Brand client’s board covers.
Pinterest Marketing Strategy
Pinterest’s virtual assistant creates a marketing strategy based on business needs and other requirements for generating leads and building brand awareness.
A marketing strategy is a prerequisite to work toward the right path by keeping track of the result. Pinterest marketing strategies are,
Create Designs for Pins & Content Creation
The primary responsibility of a Pinterest assistant is creating pins based on the client’s business. Many themes are available, and with graphical and writing knowledge, VA makes attractive pins.
Sometimes, these assistants make videos or customize pictures for clients’ businesses. The more engaging pins can be, the more it will drag customers toward the website or business.
Create Pinterest Boards & Schedule Pins
For good marketing, proper scheduling and planning is a must. A personal virtual assistant broadly helps schedule pins, when to post them, and which pin should go next, like a detailed roadmap. By doing this, companies can easily track their performance. This is a feasible way to stay well-organized.
Moreover, Pinterest boards are another option to move forward on the right track and categorize products perfectly. People will not be confused and quickly find out what they need.
SEO-Friendly Pinterest Descriptions & Keyword Optimization
Pinterest personal helpers know the algorithm for pins and structure their strategy accordingly. In simple words, PVA works on Pinterest SEO to make blog posts more engaging and visible.
SEO knowledge includes researching correct keywords relevant to the niche, creating pin titles and related images, organizing board categories, etc. He knows the importance of SEO for the business and works accordingly.
Follower Engagement & Trend Research
Company owners or managers usually can not concentrate on their social media presence, like Pinterest. Here, a Pinterest personal helper helps research trends or follow others for the most engagement.
Following or connecting with other accounts on Pinterest helps you know more about others, share information, or build relationships. Followers will feel more valued and become loyal.
Trending research is another crucial PVA role. This company can know about the changes, peak points, or essential criteria for their business.
How to Become a Pinterest Virtual Assistant?
If you want to start your career as a PVA, you need to specialize in Pinterest-related tasks. But where do you start, and how do you start?
Most people would suggest a training session. But you can start on your own only by following a few steps.
Here’s a step-by-step guide on how to become a Pinterest virtual assistant:
Step 1: Understand Pinterest
Start by becoming familiar with the Pinterest platform. Try to learn about Pinterest features, pins, settings, how it works, etc.
If you do not have an account, then create your own. Also, stay updated with the latest guidelines because Pinterest often releases many changes. So, as a VA, you need to know all about it.
Step 2: Learn Technical and Soft Skills
To become a PVA, you need to be an expert on some criteria,
Tailwind: This is one of Pinterest users’ favorite tools. Tailwind is basically a scheduling tool for handling all Pinterest tasks, such as pinning time or creating pins. As a virtual assistant, you need to know in-depth how tailwind works.
Canva: Canva is a famous online graphics designing platform with thousands of Pinterest templates. Know how to use them or create your content.
Creating Pins: As Pinterest VA, your target would be making unique pins that can attract a larger audience. Among pinners, 80% learn about a new brand or product from Pinterest.
Several types of pins are mainly used.
- Image pins are pictures, infographics, or any images.
- Video pins are like TikTok or Instagram reels, short videos.
- Another kind of pins is Idea pins, a combination of image and video pins.
- Product pins are for those working on some products, so they take pictures of these and share them on Pinterest.
Pinterest Advertisements: This is a fantastic platform for product or business advertisement and costs minimal expense.
With these skills, a VA can generate more leads and convert them into clients. Companies hiring virtual assistants expect their virtual employees to get them more potential clients and drive organic traffic.
Step 3: Build a Portfolio
Now that you are well prepared with your Pinterest skills, create a portfolio to showcase your Pinterest-related work. If you haven’t worked with clients, consider making mock Pinterest boards and pins to show your abilities.
Next, define your target market, services offered, and marketing strategies. Then, set your pricing for Pinterest VA services. You can also research other charges. However, the honorarium varies according to expertise and experience.
While doing so, address legal and tax considerations, such as business registration and taxes.
Step 4: Build an Online Presence
The fourth step involves searching for a job online, which requires building a solid online presence. Potential clients often search for virtual assistants online, such as LinkedIn, other freelancing job boards, or Pinterest.
So, optimize your profile by highlighting your skills. Consider creating content that portrays your expertise, such as blog posts or video tutorials about Pinterest marketing.
Join Pinterest-related communities, engage with more people, and widen your networks. Networking with other Pinterest virtual assistants can help you learn from experienced professionals and find clients.
Step 5: Strong Knowledge Of Pinterest SEO And KPIs
Pinterest is also a virtual search engine, requiring proper SEO knowledge to reach people. 50% of U.S. users buy on Pinterest. So, to get discovered about your marketing, you need to follow some rules to increase ranking.
Start with keyword research on your niche, product, or industry, then push those keywords according to need. There are several places you need to focus on moving keywords.
Bio And Profile: Pinterest name requires 65 characters and bio 160 characters. To optimize the profile, add keywords in these sections.
Pin Descriptions: Do not try stuffing keywords unnaturally. Instead, maintain a flow by using keywords in your Pinterest pins.
Board Titles And Descriptions: Add relevant keywords like profile optimization to the board title and description. With explanation, people can understand what the pin is about.
Image-Alt-Text: Most people do not optimize images by adding the alt-text. Try to utilize it.
Whatever you do for Pinterest marketing, you need to keep track of your performance by monitoring Pinterest KPIs. Otherwise, you will not understand your failings or successes.
Impressions: Impression helps to know the number of times Pinterest users see the Pins. Monitoring these helps to know about the reaching rate and pattern.
Closeups: Users must click on the pins essential for marketing or selling products. Closeups are the metric that shows the result.
Link Clicks: An excellent way to measure ROI is link click rates. This shows how often users tap on the website or other link attached to their pin.
Saves: If users find any pin valuable, they tend to keep them. The higher saving pins rate means your content is on the right track.
Engagement: The amount of user interaction your Pins generates is measured as engagement.
Is Becoming a Pinterest Virtual Assistant Effective?
A Pinterest virtual assistant is a legitimate job, especially for freelancers. This is beneficial both for businesses and virtual assistants. Thus, PVAs are in high demand in today’s Pinterest marketing.
Furthermore, you can have some privileges as a personal assistant.
There is complete freedom in work.
Working time is flexible; that is, work any time VA wants, and there is no restriction.
A PVA can make around 25$ to 30$ per hour sitting at home without the hassle of going outside. However, the salary range can become high or low based on experience and skill.
So, becoming a virtual assistant is effective from many perspectives if you want to grow your career toward it.
A Pinterest Virtual Assistant helps promote business on the Pinterest platform, makes engaging pins, and handles other stuff.
If you plan on hiring a personal virtual assistant or want to be one, that will be worth your effort.